Do you suspect you're not pricing right in your business?
In this Masterclass you'll discover practical ways to price successfully in your business. (And by successfully, I mean in a way that will add $$ to your bottom line.)
The truth is, pricing is both an art and a science. There's psychology to pricing and the focus shouldn't be on you and what you think you're worth (which is probably how you're pricing now) but rather on your customer and what they value.
In this Masterclass I'll show you 20 different pricing strategies you can take away and implement immediately in your business. From the very quick wins to the ones that might take a little longer to implement but will give you SO much bang for your buck. Oh and none of them involve simply increasing your prices (although for some of you, you should.)
I'll also show you the numbers you should be following to track that your pricing strategies are working (and here's a hint, the main one isn't Sales.)
Since Covid-19 joined the party, one thing I know for sure, is that what got us to this point won't necessarily sustain us beyond it. As a result of the Pandemic, pricing structures and price points that worked for us in the past may not work for us in the future and we may need to throw out what we're doing and try new things. This is your opportunity to do that here in a way where you're not gut reacting but deliberately and with intent, making choices to makeover your business.
The cost to watch this recording of my Masterclass is only $49 and you'll have access to the recording for a whole 60 days.
Here are a few pricing strategies I'll be sharing:
- The number one mistake most business owners make when it comes to pricing
- Cost based pricing vs Value based pricing
- Charm Pricing
- Decoy Pricing
- How similar pricing will cost you sales
- Bundling & Unbundling
- Prospect Theory
- Partition Pricing
- How small changes will make a huge impact
- And so much more
There's so MUCH goodness and if your head is already spinning from that list, don't worry, you'll have access for 60 days.
To purchase simply click the button below.
What do you have to lose?
Pricing is one area SO many business owners get wrong. Let's make sure that's not the case for you. Join me by clicking the link below today.CLICK HERE TO INVEST IN THE PRICING MASTERCLASS FOR ONLY $49
Hey, I'm Mel
Today, I own multi-million-dollar businesses and am financially independent, but it wasn’t always that way: I certainly didn’t always used to be good at money, or business and have had to claw my way back from less than zero. I’ve learned the hard way that until I understood my own money story and money identity, I would continue to financially stumble and self-sabotage.
The problem is, for so long I stumbled on my own. There really wasn’t anyone to talk to about it.
That’s because, for women particularly, there is an almighty ick factor when it comes to money and finances. Nice girls don’t talk about it and they certainly don’t say they want more of it. The problem is, if we want to become financially empowered, to have choice, to make societal change, to raise funds for great causes, to reduce the wage gap and look after ourselves in our old age – we kind of need to start financially adulting.
Let’s be clear, I’m not your typical money or business chick. Yes, I’m an ex-accountant, ex-financial advisor and entrepreneur but I’m also a financial wellness advocate, financial coach and occasional therapist as well as an educator, speaker, advisor and multiple business owner. I’m as comfortable talking about scarcity mentality, comparison culture and shame as I am about bank accounts, shares, investing and entrepreneurship. Oh, and shoes. I can talk shoes for days.
My job is to help people reduce their financial overwhelm, to understand why they behave the way they do with their finances and to help them design a life they’re excited about.
My passion is to help women particularly move from where they are now to a place they didn’t even believe was possible. To become financially empowered and financially well in both their finances and in their business. To have courageous conversations – whether that’s about finances, money, business or one of the many other things we’re avoiding in life.
I have the substance to back up my style. I’m a multi-award winning serial entrepreneur: co-founder of The Money Barre, a financial planning firm for Gen X and Y (now Melissa Browne Courses), the co-founder & Director of Business at Thinkers.inq, an innovative long day preschool based on creative and critical thinking and up to 2019 when I sold the business to an ASX listed accounting firm, CEO of A&TA, an award winning Accounting Firm.
I’ve also written four books; More Money for Shoes, Fabulous but Broke, the global best-seller Unf*ck your Finances and my most recent Budgets Don't Work (But This Does).