Do you kind of, well, suck at pricing in your business? Yes? Well keep reading...
Did you know that pricing is both an art and a science? It's also one of the parts of business so many business owners struggle with. Or to put it bluntly, you kind of suck at it. That’s because you’re either valuing yourself and if you don't value yourself and what you do then your pricing will be wrong, or you're pricing 'somewhere in the middle', or you're putting up your price slightly every other year and hoping your customers don't freak out.
That means, you're potentially losing hundreds, thousands and tens of thousands of dollars simply from not understanding how to price.
What I do know, is that if you understand there is a psychology for how to price, if you understand the numbers to focus on to see if you're doing it properly (and it's not just sales), if you understand pricing has very little to do with you and everything to do with your customer - then you can grow your business quickly just by nailing your pricing.
It's why pricing is one of the areas we deep dive into in the My Business Adulting Plan (along with people, strategy, execution, cash, the numbers and more).
Why should you listen to me when it comes to your business? Well, as an ex-accountant and ex-financial advisor I've helped thousands of business owners build their businesses. I've also spoken to tens of thousands more and built two businesses myself to seven figures and am on my way to a third.
So I have both the theory and the practical experience.
If you know you need help with pricing (and business), fill in the form to download our Pricing Psychology tips and webinar. You'll be given instant access and we'll also let you know how we can do even more for you inside the My Business Adulting Plan.
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