The Pricing Module


I’ve been working with business owners for over two decades and I would say 80% of them price like this: they shop around, they find out what is the highest price competitors are charging, what is the lowest price and what is the average. And then they charge the average price (no matter what business model they running).

Or they charge slightly below the average price, thinking that when they pick up a bunch of customers then they’ll lift their price (which is the quickest way to piss off those customers, just so you know).

Or you charge what you think you’re worth and if your self-worth isn’t high (and ladies, I’m looking at you particularly when I say that) then you don’t charge enough.


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So how should you be pricing?

The answer is – it depends. It depends on your model, your type of service, your product or service, your cost, the profit you want to make, how much your customers are willing to pay and so much more.

When it comes to pricing - it's an art and a science. In this stand-alone Pricing Module, you'll discover practical tips and ways to price that will mean you'll increase your average price, make it easier for your customers to buy from you and ultimately increase your profit.

It's always been my most popular workshop with business owners and now you can access it too.

Sign up below.

The Pricing Module 

Want to dramatically improve the profitability of your business?

The Pricing Module is one of the Modules within the Business Makeover Series Program. In the program I run a Masterclass twice a year, work strategically with business owners and include two Guest Experts a year to deep dive into pricing. It's one of the most popular modules because business owners see such immediate and dramatic effects.

This is your opportunity to have a taste of the Program with this module and to positively improve your business at the same time.

Pricing is one of the areas so many business owners get wrong. Let's make sure that doesn't happen to you.


The Pricing Module

$350 plus GST

You'll receive 90 days access to the Pricing Module which includes six lessons, some with video, downloads and templates including:

* The typical way to price and mindset

* The Psychology of Pricing: 12 practical ways to influence your pricing

* Understanding your value proposition

* Your average project and sale value

* Frequency of purchase - how many times does someone buy from you?

* Why bother - the power of pricing when you get it right