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Hi, I'm Mel.

Ex-accountant, ex-financial adviser, five-time author. I run Finstincts, host Uncensored Money and speak to organisations who've realised financial wellbeing is a workplace issue, not a Sunday-morning one.

25 yrs
practicing experience
85k+
instagram followers
35k+
newsletter subscribers
5
books published
AS SEEN ON: TRIPLE J'S THE HACK • THE TODAY SHOW • WEEKEND SUNRISE •  YAHOO finance • VOGUE • COSMOPOLITAN • ELLE

I have the theory. I've also lived it.

I'm a Western Sydney chick who grew up in a household where we didn't talk about money — and didn't have a whole lot of it either. I wore my cousin's hand-me-downs. Going to McDonald's was a fancy meal out.

But it was as an adult that I made my biggest money mistakes. Credit cards. Store cards. And then, in my early thirties, I gave every cent of my divorce proceeds — and everything in my business and personal accounts — to charity. A move I instantly regretted. It meant moving into a share house with four mates, and going into five figures of debt.

To say I was ashamed was an understatement. But that experience means I know what it feels like to not be at the age and stage you thought you should be.

I built back from less than nothing. Not because I had some brilliant plan, but because I finally sat with the money behaviour I'd been running from and did the actual work — building income, understanding why I did what I did, and learning how to invest.

Today I'm financially independent. I have choice. And that experience is why I now build financial education the way I do — as something you can actually use, not something you file away and feel bad about later.

WHAT I BELIEVE

The stuff I actually stand for. Feel free to disagree.

01

Financial education shouldn't be reserved for the people who can already afford it.

The industry that built me was designed to serve the top 20% of net worth. Everyone else got the leftovers. Fin$tincts exists to change that.

02

Budgets don't work. Behaviour does.

Spreadsheets don't fail because the maths is wrong. They fail because you're the same person on Sunday night that you were on Friday night. Money education has to start with the human, not the numbers.

03

There's no such thing as being behind.

There's only where you are and where you want to go. The comparison game is the single most expensive habit most people have — and it doesn't show up in any of the numbers.

04

Someone has to give the awkward opinion. Usually that's me. 

I'll say things that don't win me friends in the industry. Afterpay makes people spend 54% more than they'd spend with their own money — that's a spending accelerant, not a payment tool. For most people, credit card points cost more than they earn. Half the "investment advice" on Instagram would fail a basic ethics test. Sugar-coating any of it just wastes your time.

MEET LAWSIE

Hey, I'm Lauren Law.

If you're in Fincoaching, I'm the person you'll actually work with 1:1.

I'm Mel's 2IC and I've worked with her for over 16 years. I'm an ex-accountant and ex-financial adviser who cracked the money-management puzzle in my 30s — by tapping into the power of a personalised financial plan.

The result: in my 40s, I'll be financially independent too, with the choice to travel, work, or clock out for an early retirement.

  • Set crystal-clear financial goals and worked out how much is actually enough
  • Built up the financial assets that fund my version of financial independence
  • Developed the habits that let me enjoy today while saving for future me

Off the clock: you'll find me far, far away from my laptop, most likely somewhere in the outdoors -  riding, running, hiking, camping...

What I do now, in short.

Four things, all under one roof. Take your pick.

Stream FINSTINCTS
Book FOR YOUR TEAM
Listen PODCAST
Read BOOKS
TWO WAYS IN

Now you know me. Pick your door. 

Whether it's for you or your whole team, the goal's the same — financial instincts that
don't happen by accident.

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FOR YOU

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Australia's first financial education streaming network. 20+ shows across 12 categories, plus workbooks and tools. From $14.99 per month.

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FOR YOUR TEAM

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Mel Browne Money Pty Ltd (ABN: 75 143 850 864) is a Corporate Authorised Representative No. 1316933 of Rask Licensing Pty Ltd (ABN: 32 681 073 478) (AFSL: 563 907).
The information, tools and content on this website is general financial advice only. That means, the advice/information from Mel Browne Money and its staff does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) and Target Market Determination (TMD) before making a decision to acquire any financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms and Financial Services Guide before using this website. Past performance is not indicative of future performance, and investing can result in permanent capital loss.